Podcast
Zain Pirani
The challenge: I joined the host, Zain Pirani, to develop her women's empowerment podcast, Beti Power. Zain had the charisma and mission but needed branding, production and strategic infrastructure. I assembled a team from my Rolodex of LA creatives and we brought the production to life in homemade set that looks elevated and luxury on camera while being strategically aligned with her audience and brand.
Global Ranking: Crushed the launch year, landing in the Top 15% of globally-shared Spotify podcasts.
Guest Power: Scaled from zero traction to a A-list industry guest roster.
Production Level-Up: Built a professional studio production onsite to handle high-end output.
Total Identity Flip: Complete brand positioning overhaul, trading low-res visuals for a high-value, pro brand identity.
