SIMONE LOVELL
SIMONE LOVELL
GROWTH STALLED. OUTPUT HIGH. PLATEAUED FOR MONTHS.
Sustained million-view performance across repeatable formats
THE
SHIFT:
Simone didn’t need a viral spike.
She needed a format ecosystem that consistently captured attention and built the right audience
Each piece of content reinforced identity while expanding reach.
Controlled Breakout Performance
3x Instagram engagement
9x follower growth
24x TikTok expansion
5,000+ qualified leads generated
10x increase in core program pricing
Simone didn’t need more output.
She needed alignment.
Once her message became unmistakable, growth followed naturally.
Not as a spike — but as a system.
Clarity didn’t change her platform.
It revealed it.
THE REAL CHANGE.
BETI POWER
BETI POWER
Zain Pirani had a mission and a voice, but no production infrastructure to carry it.
She was speaking to complex cultural conversations with clarity — but the platform around her didn’t exist yet.
Our role wasn’t just production.
It was building the structure that could hold the message.
A podcast designed as a brand ecosystem — not a show.
THE
BUILD:
Identity, production quality, guest strategy and distribution were aligned from day one.
The result wasn’t just episodes.
It was a platform people wanted to belong to.
Controlled Breakout Performance
Top 15% Spotify launch year ranking
A-list guest roster
Professional studio production ecosystem
Brand identity + podcast positioning overhaul
We didn’t build a podcast.
We built a seat at the table.
Guests treated it like media.
Audiences treated it like a platform.
The host stepped into it like a brand.
That’s the difference production makes.
THE REAL CHANGE.
LOGAN URY
LOGAN URY
A strong platform that had lost forward momentum.
Small moments of alignment, unlimited growth.
THE
SHIFT:
Logan’s platform wasn’t broken.
It was stuck.
The issue wasn’t effort.
It was signal.
We rebuilt the visual language and clarified positioning.
Momentum returned through alignment.
Controlled Breakout Performance
Multiple 100K+ posts
Several 200K+ outliers
1M+ breakout moment
+1,500 net followers in 8 weeks
Growth didn’t return because we pushed harder.
It returned because the signal got aligned.
Clarity creates momentum.
Everything else compounds from there.
THE REAL CHANGE.
EMMANUELLE VAUGIER
EMMANUELLE VAUGIER
Her career had scale. She wanted her platform to match it.
THE
SHIFT:
Evolving a public figure into a platform with intention. More than visibility, clear direction.
Emmanuelle’s work spans film, television, modeling and production.
The platform needed to hold all of it.
The challenge wasn’t variety.
It was cohesion.
We built a narrative that unified her range into a recognizable identity.
Every post reinforced the same story.
Controlled Breakout Performance
Multi-industry career unified into a single narrative
Consistent visual language across posts
Brand partnerships aligned with on-screen identity
Significant audience growth without dilution of persona
The platform stopped chasing moments
and started reflecting her incredible career.
Range didn’t disappear.
It organized.
When identity is cohesive,
visibility becomes credibility.
THE REAL CHANGE.
NO, THANK YOU.
NO, THANK YOU.
A brand with a bold visions that felt stuck on the surface.
A mission amplified on every front.
THE
SHIFT:
We overhauled the visual language, clarified tone, and built recurring formats that celebrated the brand’s LGBTQ+ identity instead of softening it. Signature series like Drag Skincare turned the platform into culture, not just content. The feed stopped selling products and started expressing a point of view.
Controlled Breakout Performance
Visual identity fully redefined across platform
Signature series (Drag Skincare) established
Audience engagement reshaped around culture-first content
Brand voice aligned with LGBTQ+ positioning
Community recognition increased without dilution of mission
When a brand stops softening itself,
people feel it.
Identity isn’t a risk.
It’s a magnet.
The moment the platform became honest,
the audience knew exactly where to stand.