Thought Leader Case Study
Logan Ury
The challenge: When I stepped onto Logan’s team, they were facing some ongoing challenges: A multi-month audience plateau and an unaligned visual identity. She needed refinement and a new, more strategic approach to sharing her high-value content.
The beautiful thing about a strong foundation is that we often just need a few tweaks from an outside perspective to get everything moving again. And WOW did the organic momentum unlock!
During our time together we:
Broke the Plateau: Got her unstuck in the first 30 days after she was frozen at 168K for half a year.
Unlocked Growth Momentum: Added 6,000+ new followers.
Achieved Viral Reach: Engineered a custom carousel format that generated 3 million+ views with repeatable 500k+ view performance.
Discovered Content Outliers: Revamped her visual identity to drive consistent 100K and 200K+ view "outlier" posts.
