Coffee
Grounds & Hounds Coffee Co.
Audience Scaling: Increased following by 94% (from 48K to 89K+).
An Army of Creators: Built a creator force of over 300 brand relevant creators that generated over 500 unique pieces of brand content. From 0 creators to 300 die-hard fans that went above and beyond.
Affiliate Excellence: Through the creator and rescue affiliation program, generated six figures in annual revenue
Consistency Shift: Broke a growth plateau to establish a predictable, high-engagement monthly trajectory.
The challenge: At Grounds & Hounds, they make great coffee with a greater purpose but they needed help... They were getting the attention of rescue advocates but they needed the brand to bolster more widespread awareness.
I stepped on to spearhead their social media development and influencer strategy. Together we:
