SOCIAL MEDIA AUDIT

Tired of being uncertain if you’re getting your point across, if your brand voice is being heard or just sick of stalled gains and uncertainty of how to move. A social media audit can be a powerful step in reclaiming your social feeds and receiving direct feedback from a seasoned expert. Our Social Media Audit Includes:

• Analysis of all active platforms (Instagram, TikTok, LinkedIn, Facebook, YouTube)*

  • Profile completeness & branding consistency

  • Handle, bio, links, highlights, CTA use

  • Past 90 Day Insights Review

• Content Performance

  • Top-performing posts (engagement rate, reach, saves/shares)

  • Format breakdown (carousel vs. video vs. static)

  • Visual + voice consistency with brand positioning

  • Content frequency + timing analysis

  • Engagement rate benchmarking vs industry standards

  • Comment quality (bots vs. real users)

• Competitive/Industry Benchmarking

  • Comparison against 2–3 relevant competitors

  • Notable gaps or opportunities

  • Voice & content differentiation

• Clear & Implementable Strategic Recommendations

  • Quick wins: changes that can be made in the next 30 days

  • Mid-range: improvements to test over the next 60–90 days

  • Long-term: systemic changes (e.g., platform pivot, brand overhaul, new content pillars)

  • Strategic Overview Deck with insights and implementable strategy
    

• 1-ON-1 Strategy Session

  • Meet with an expert marketing manager to talk through the audit, discuss insights and ask questions related to deployment of recommendations.

We do not evaluate Pinterest & X channels at this time.